Privacy Policy

Last updated: February 2026

Veloura Beauty (“Veloura Beauty,” “we,” “us,” or “our”) operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you with a curated shopping experience.

Veloura is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase through our Services, or when you otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

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1. Personal Information We Collect

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified information that cannot reasonably be used to identify you.

Depending on how you interact with our Services, we may collect the following categories of personal information:

a) Contact Information

• Name

• Email address

• Phone number

• Billing address

• Shipping address

b) Order and Transaction Information

• Products viewed, added to cart, purchased, returned, or exchanged

• Order history

• Transaction details

• Payment confirmation and order totals

c) Payment Information

Payments are processed through Shopify and/or third-party payment processors. We may receive limited payment-related information (such as payment method type, billing details, and transaction confirmation), but full payment card numbers are generally processed directly by payment processors.

d) Account Information (if applicable)

• Account login details (such as email and password)

• Account preferences and settings

• Wishlist or saved items (if enabled)

e) Communications

• Messages you send to us (e.g., support requests, return requests, emails)

• Any information you provide in reviews, feedback, or survey responses

f) Device and Technical Information

• IP address

• Browser type and version

• Device type

• Operating system

• Network connection information

• Unique device/browser identifiers

g) Usage Information

• Pages viewed

• Time spent on pages

• Referring/exit pages

• Clicks, scrolling, and interactions on the Services

• Shopping behavior (such as abandoned cart activity)

h) Inferences

We may use the information above to infer preferences or interests (for example, product categories you may prefer) to improve the Services and tailor marketing.

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2. Sources of Personal Information

We may collect personal information from the following sources:

a) Directly from You

When you:

• Place an order

• Create an account

• Subscribe to emails or marketing

• Contact us

• Submit reviews or feedback

• Use site features (e.g., wishlist, forms)

b) Automatically Through the Services

We and our service providers may collect information automatically through cookies, pixels, tags, log files, and similar technologies when you use our website.

c) From Service Providers

We receive information from vendors that help us operate our business, such as:

• Shopify

• Payment processors

• Shipping and fulfillment partners

• Analytics providers

• Fraud prevention providers

• Customer support tools

• Marketing/email providers

d) From Partners or Third Parties

We may receive information from marketing partners, advertising networks, or social media platforms (for example, if you interact with our ads or use a third-party login or social integration).

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3. How We Use Your Personal Information

We may use your personal information for the following purposes:

a) To Provide and Improve the Services

Including to:

• Process and fulfill orders

• Send order confirmations and shipping updates

• Handle returns, refunds, and exchanges

• Provide customer support

• Manage accounts

• Personalize your shopping experience

• Improve website performance and product offerings

b) For Marketing and Advertising

Including to:

• Send promotional emails or messages (where permitted)

• Show you relevant ads on our website and third-party platforms

• Measure ad performance

• Remarket products you viewed or added to cart

You can opt out of promotional emails at any time by clicking the unsubscribe link in the email.

c) For Security and Fraud Prevention

Including to:

• Detect and prevent fraud, abuse, or unauthorized access

• Verify transactions

• Protect our customers, business, and Services

• Enforce our Terms and policies

d) To Communicate With You

Including to:

• Respond to inquiries

• Provide support and service messages

• Notify you about policy or account changes

• Request reviews or feedback (if enabled)

e) For Legal and Compliance Purposes

Including to:

• Comply with applicable laws and regulations

• Respond to lawful requests (e.g., subpoenas, court orders)

• Resolve disputes

• Enforce our rights and agreements

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4. Cookies and Similar Technologies

We and our service providers (including Shopify) use cookies and similar technologies (such as pixels, tags, and local storage) to operate and improve the Services.

These technologies help us:

• Keep the website functioning properly

• Remember your preferences and cart

• Understand site traffic and performance

• Measure marketing effectiveness

• Deliver personalized ads (where permitted)

You can control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

Depending on your location, you may also see a cookie consent or preference banner that lets you manage certain tracking preferences.

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5. How We Disclose Personal Information

We may disclose personal information to third parties in the following circumstances:

a) Service Providers

We may share personal information with vendors and service providers that perform services for us, such as:

• Shopify (store hosting and commerce platform)

• Payment processors

• Shipping carriers and fulfillment providers

• Email/SMS marketing providers

• Analytics and advertising partners

• Fraud prevention and security providers

• Customer support platforms

b) Marketing and Advertising Partners

We may share information with advertising and marketing partners to help us market our products and services, including targeted advertising and campaign measurement.

Depending on your location, you may have the right to opt out of certain advertising-related sharing or processing (see “Your Rights and Choices” below).

c) At Your Direction

We may disclose information when you ask us to or direct us to do so (for example, using a social sharing feature or third-party integration).

d) Business Transfers

We may disclose information in connection with a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy.

e) Legal Compliance and Protection

We may disclose personal information when required or permitted by law, or where necessary to:

• Comply with legal obligations

• Respond to lawful requests

• Enforce our policies

• Protect our rights, property, or safety, or that of others

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6. Shopify’s Role and Processing

Our store is hosted by Shopify. Shopify provides the e-commerce platform that allows us to sell products and operate the Services.

As part of providing and improving the Services, Shopify may collect and process personal information about your access to and use of our store, including device, browsing, and transaction information. Shopify may also process data for security, fraud prevention, analytics, and platform performance.

In some cases, Shopify may act as an independent controller (or equivalent role under applicable law) for certain processing activities, including some advertising, analytics, and platform-related features.

To learn more about how Shopify processes personal information and your rights related to data processed by Shopify, please review Shopify’s consumer privacy materials and privacy request tools.

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7. Third-Party Websites and Links

Our Services may contain links to third-party websites or services that we do not own or control. We are not responsible for the privacy, security, or content of those third-party websites.

If you visit a third-party site, please review its privacy policy and terms before providing personal information.

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8. User Content, Reviews, and Public Areas

If you submit product reviews, comments, or other content through public or semi-public areas of the Services, that information may be visible to other users and the public.

Please avoid posting sensitive personal information in public areas.

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9. Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe a child has provided us with personal information, please contact us and we will take steps to delete it, as required by applicable law.

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10. Security of Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security. You use the Services and transmit information at your own risk.

If you believe your account or personal information has been compromised, please contact us immediately.

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11. Retention of Personal Information

We retain personal information for as long as necessary to:

• Provide the Services

• Complete transactions

• Maintain your account (if applicable)

• Comply with legal, tax, accounting, and recordkeeping obligations

• Resolve disputes

• Enforce agreements and policies

Retention periods vary depending on the type of information and the purpose for which it was collected.

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12. International Transfers

Your personal information may be transferred to, stored in, and processed in countries other than the country where you live, including by Shopify and our service providers.

When required by applicable law, we use recognized safeguards for international data transfers (such as contractual protections) where personal information is transferred across borders.

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13. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may be subject to legal exceptions.

a) Access / Know

You may request access to the personal information we hold about you.

b) Correction

You may request correction of inaccurate personal information.

c) Deletion

You may request deletion of your personal information, subject to legal exceptions.

d) Portability

You may request a copy of certain personal information in a portable format, where applicable.

e) Opt Out of Targeted Advertising / Certain Sharing

Depending on your jurisdiction, you may have the right to opt out of:

• Targeted advertising

• Certain sharing or disclosure for cross-context behavioral advertising

• Certain uses considered a “sale” under applicable privacy laws

f) Withdraw Consent

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that occurred before withdrawal.

g) Restrict or Object to Processing

If you are in certain jurisdictions (such as the UK/EEA), you may have the right to object to or request restriction of certain processing.

h) Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

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14. Managing Marketing Preferences

You can opt out of promotional emails by clicking the unsubscribe link in any marketing email.

Even if you opt out of marketing messages, we may still send you non-promotional communications, such as:

• Order confirmations

• Shipping updates

• Return/refund updates

• Customer support messages

• Policy or account notices

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15. Global Privacy Control and Do Not Track

If your browser sends a Global Privacy Control (GPC) signal, we will honor it where required by applicable law for that browser/device.

Please note:

• GPC applies to the browser/device sending the signal

• We may not be able to apply the request across all devices unless we can associate it with your account

Our website may not respond to older “Do Not Track” browser signals in all cases.

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16. How to Exercise Your Rights

To submit a privacy request or ask a question about your personal information, please contact us at:

support@velourabeauty.ca

We may need to verify your identity before processing your request. In some jurisdictions, you may also authorize an agent to submit a request on your behalf, subject to verification requirements.

If you are requesting rights related to information processed directly by Shopify, Shopify may handle those requests through its own privacy request process.

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17. Complaints

If you have concerns about how we handle your personal information, please contact us first at support@velourabeauty.ca and we will do our best to address your concern.

Depending on where you live, you may also have the right to:

• Appeal our decision regarding a privacy request, and/or

• File a complaint with your local privacy or data protection authority

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18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.

When we update this Privacy Policy, we will post the revised version on this page and update the “Last updated” date. Where required by law, we will provide additional notice.

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19. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you want to exercise your privacy rights, contact us at:

Veloura
Email: support@velourabeauty.ca