{"title":"BeautyOfJoseon","description":"","products":[{"product_id":"beautyofjoseon-light-on-serum-centella-vita-c-30ml","title":"BeautyOfJoseon - Light On Serum: Centella + Vita C","description":"\u003cp\u003e\u003cspan\u003eOne of the newest additions to the wildly popular BEAUTY OF JOSEON range, this Light On Serum Centella + Vitamin C is designed to gently brighten the skin and provide anti-ageing care without causing irritation. Featuring 10% 3-O-Ethyl Ascorbic Acid, a stable Vitamin C derivative, it effectively brightens dull complexions, evens out skin tone, and boosts collagen production for firmer, bouncier skin. Its anti-ageing properties are further enhanced by 68% Centella Asiatica, which works synergistically with 3-O-Ethyl Ascorbic Acid to minimise the appearance of fine lines and wrinkles. The abundant Centella content also boosts skin hydration, strengthens the skin barrier, soothes redness, and mitigates potential irritations from the Vitamin C derivative. The formula includes further calming ingredients such as Madecassoside, which deeply nourishes the skin and protects it from free-radical damage. With a light, non-tacky, non-greasy texture, this serum is suitable for all skin types.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"30ml","offer_id":46793113993379,"sku":"535187_3R0A4X","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/BOF_-LightOnSerum.png?v=1769393765"},{"product_id":"beautyofjoseon-glow-replenishing-rice-milk-150ml","title":"BeautyOfJoseon - Glow Replenishing Rice Milk","description":"\u003cp\u003e\u003cspan\u003eDuring the Joseon Dynasty, rice bran water, known as migamsu, was used to beautify the skin, much like today's toner or essence. Glow Replenishing Rice Milk modernizes this tradition to maximize skincare benefits. The nutrient-rich rice extract and rice amino acids penetrate deeply to hydrate and smooth dry, rough skin. This toner features a unique dual-layer formula: a moisture layer filled with rice extract for hydration and a powder layer to control sebum (Shake before use!). It helps soothe sensitive skin and create a smoother texture, making it an ideal choice for achieving a radiant complexion.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"150ml","offer_id":46793114026147,"sku":"535186_7W9EF1","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/1767925945059_71f8c655885b4008acbd8be64c7571a2_9d64d1dd-83b0-40ff-8b73-075e064f1785.jpg?v=1768969557"},{"product_id":"beautyofjoseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50ml-1","title":"BeautyOfJoseon - Relief Sun Aqua-fresh Rice+B5 (SPF50+ PA++++)","description":"BeautyOfJoseon premium skincare product designed for effective skin care. Carefully formulated with high-quality ingredients to deliver optimal results for your skin.","brand":"BeautyOfJoseon","offers":[{"title":"50ml","offer_id":46793114222755,"sku":"535185_P7YZZE","price":21.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/1767926396037_6eccd9a62e464bd0b0bcf96d90bbe5cf_bbb770a5-a2ea-4402-a976-4e4dbfe45392.jpg?v=1768969588"},{"product_id":"beautyofjoseon-ground-rice-and-honey-glow-mask-150ml","title":"BeautyOfJoseon - Ground Rice and Honey Glow Mask","description":"\u003cp\u003e\u003cspan\u003eThe Beauty of Joseon Ground Rice and Honey Glow Mask is formulated with natural rice hull powder and honey to deeply hydrate and improve skin texture. This all-in-one mask offers the skin gentle exfoliation as the addition of kaolin clay absorbs sebum and purifies pores while honey soothes the skin for a brighter, more radiant complexion.\u003c\/span\u003e\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"150ml","offer_id":46793114255523,"sku":"535184_10O2TN","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/BOJ_-GroundRiceHoneyGlowMask.png?v=1769234267"},{"product_id":"beautyofjoseon-red-bean-water-gel-100ml","title":"BeautyOfJoseon - Red Bean Water Gel","description":"\u003cp\u003e\u003cspan\u003ePerfect for skin prone to excess oil, BEAUTY OF JOSEON’s Red Bean Water Gel is a lightweight gel-type moisturiser that provides essential hydration and wrinkle care while also optimising skin sebum levels, for a clearer, naturally glowing complexion! The star ingredient, 44% Haenam Red Bean Extract, helps to purify skin, and is rich in naturally occurring Peptides to boost skin elasticity and blur visible signs of ageing like fine lines. With a barely there, jelly-like texture, this gel cream leaves skin feeling fresh, soft, and hydrated - we recommend it for all skin types during the summer, and for oily to combination skin year-round!\u003c\/span\u003e\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"100ml","offer_id":46793114386595,"sku":"535183_2ER033","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/1767927503869_7934169dacf847a3acee33314523da33_1ba387ec-073b-4b72-a6e9-0849dd374863.jpg?v=1768969601"},{"product_id":"beautyofjoseon-red-bean-refreshing-pore-mask-140ml","title":"BeautyOfJoseon - Red Bean Refreshing Pore Mask","description":"\u003cp\u003e\u003cspan\u003e The Beauty of Joseon Red Bean Refreshing Pore Mask is made with red bean extract, which is rich in saponin to help with the absorption of sebum and helps to naturally exfoliate the skin. The moisturizing soft mud formulation gently removes excess sebum and impurities from the skin, giving it a refreshing and cool sensation. This wash off mask will leave the skin clean and clear with a dewy complexion.\u003c\/span\u003e\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"140ml","offer_id":46793114419363,"sku":"535182_LUU59W","price":21.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/1767927958150_6d638218b9284160a56c8312fcfe54f2_399f9bfa-b487-41d0-876b-be207e0a97bb.jpg?v=1768969608"},{"product_id":"beautyofjoseon-green-plum-refreshing-toner-aha-bha-150ml","title":"BeautyOfJoseon - Green Plum Refreshing Toner : AHA + BHA","description":"\u003cp\u003eThe Green Plum Refreshing Toner is ideal for use in the morning and evening during the first step of skin care to wipe away residual waste and smooth out the skin texture. After sufficiently moistening a cotton pad with toner, gently wipe the skin from the inside to the outside. It not only cleans up waste but also enhances the skin condition to facilitate better absorption of follow-up skin care products. Green plum water 25% + Mung bean extract 2% Donguibogam, an herbal medicine book from the Joseon Dynasty, states that plums lower the temperature, ease the mind, and help stop thirst and diarrhea. In Korean history, plum and mung bean were used as medicines to treat stomachaches or rid the body of toxins. Plum water and mung bean extract as skin care ingredients help to smooth out skin texture and provide moisture. AHA + BHA With a mixture of 2% glycolic acid and 0.5% salicylic acid, you can use it every morning and evening to remove dead skin cells without irritating your skin. It is made with a mild formula that combines a low concentration of chemical exfoliants and plant extracts rather than attempting to create powerful effects via overly high concentrations of AHA and BHA since cosmetics are not categorized as drugs. This is because we believe that it is important to constantly monitor and care for the condition of the skin without causing irritation.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"150ml","offer_id":46826387177635,"sku":"535288_2CJ2ZF","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/BOJ_-GreenPlumRefreshingToner.png?v=1769234096"},{"product_id":"beautyofjoseon-ginseng-essence-water-150ml","title":"BeautyOfJoseon - Ginseng Essence Water","description":"\u003cp\u003eGinseng is a vital herbal ingredient that has been used for a long time for our body and skin health in Korean history. Ginseng essence water contains 80% of ginseng water and focuses on the benefits of ginseng itself, giving sufficient moisture and nutrition to the skin. It fills moisture and nutrition firmly to help keep your skin moisturized for a long period of time. Ginseng root water 63% + Ginseng complex In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin. Niacinamide 2% Niacinamide is helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"150ml","offer_id":46826387767459,"sku":"535287_O5PFQW","price":22.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/BOJ_-GisengEssence.png?v=1769233927"},{"product_id":"beautyofjoseon-calming-serum-green-tea-panthenol-30ml","title":"BeautyOfJoseon - Calming Serum : Green tea + Panthenol","description":"\u003cp\u003eThis serum was created to help soothe skin irritated by UV rays and other external factors. We selected green tea, an iconic antioxidant, and mugwort, an herb that helps soothe skin, as the base ingredients. We wanted to maximize the skin protection benefits through panthenol as a way to create the greatest synergy between these ingredients. Green tea and mugwort provide moisture and soothe the skin, while panthenol acts as a moisture barrier to protect the skin from becoming irritated. Renewal : Enhanced soothing and moisturization effects 30% mugwort extract was added to enhance Calming Serum’s soothing effect. In addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care. It has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version. Green tea 50% 'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays. Mugwort 30% Mugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin. Panthenol (Vitamin B5) 5% As a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated.\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"30ml","offer_id":46826387931299,"sku":"535286_1957JP","price":21.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/BOJ_-CalmingSerumGreenTea.png?v=1769233792"},{"product_id":"beautyofjoseon-glow-serum-proplis-niacinamide-30ml","title":"BeautyOfJoseon - Glow Serum : Proplis + Niacinamide","description":"\u003cp\u003eThis serum is made for troubles with large pores and inflamed skin. Containing 60% propolis extract and 2% niacinamide, it helps to control sebum secretion and keeps the skin moist. Propolis extract 60% There is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin. Niacinamide 2% Among the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin. BHA 0.5% As a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"30ml","offer_id":46826405560483,"sku":"535285_QARWWT","price":21.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/BOJ_-GlowSerum.png?v=1769233619"},{"product_id":"beautyofjoseon-revive-serum-ginseng-snail-mucin-30ml","title":"BeautyOfJoseon - Revive Serum : Ginseng + Snail Mucin","description":"\u003cp\u003eThis serum is made for skin that has lost its vitality. It contains 'ginseng', which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin elasticity. Ginseng root water 63% In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin. Snail mucin 3% It is a filtered and purified snail mucin secreted by snails and is known to help protect damaged skin. It also contains Centella asiatica extract, Mushroom extract, and Panax ginseng root extract.\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"30ml","offer_id":46826405593251,"sku":"535284_5AZC1L","price":21.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/BOJ_-ReviveSerum.png?v=1769233470"},{"product_id":"beautyofjoseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"BeautyOfJoseon - Glow Deep Serum : Rice + Alpha arbutin","description":"\u003cp\u003eThis serum is designed for those with concerns about pigmentation and uneven skin tone. Containing 68% rice bran water and 2% alpha arbutin, it helps to improve skin tone to become brighter and healthier. Rice bran water 68% Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin. Alpha-Arbutin 2% Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. Additionally, it is also known to have a 10 times greater effect than regular Beta-Arbutin.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"30ml","offer_id":46826405920931,"sku":"535283_8YBVJC","price":21.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/BOJ_-GlowDeepSerum.png?v=1769231967"},{"product_id":"beautyofjoseon-green-plum-refreshing-cleanser-100ml","title":"BeautyOfJoseon - Green Plum Refreshing Cleanser","description":"\u003cp\u003eWhen you are looking for a cleansing product, it is important to check if it has excellent cleansing ability without damaging the skin barrier. This product is a facial cleanser containing plant-derived extracts obtained from plum and mung bean seeds with a slightly acidic formula. Hypoallergenic, slightly acidic formula Healthy skin is slightly acidic because of the acidic components secreted by the sweat and sebaceous glands. When these acidic components decrease, the skin's defense weakens, making it easy for the skin to become sensitive. Green Plum Refreshing Cleanser is a slightly acidic cleanser that helps to cleanse the face without damaging the natural skin barrier. Moist gel formula It does not dry out the skin and provides a moist feeling even after cleansing. Natural Hanbang ingredients Extracts from plum and mung bean, which have long been used as Hanbang ingredients, help give you a refreshing and moisturizing cleansing.\u003c\/p\u003e","brand":"BeautyOfJoseon","offers":[{"title":"100ml","offer_id":46826407657635,"sku":"535279_8ON1TW","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/files\/BOJ_-GreenPlumCleanser.png?v=1769230893"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/4020\/4707\/collections\/a34f86a30a1731d2ca85d872700fd3e9_8a63db69-8de2-41c8-b7ca-4dd8f13c3877.jpg?v=1770528161","url":"https:\/\/velourabeauty.ca\/collections\/beautyofjoseon.oembed","provider":"Veloura","version":"1.0","type":"link"}